Dive Master Insights & Strategy.
Mel has amazing energy that manifests in high volume and high quality output of strategic and tactical initiatives. Mel’s experience base is quite broad across Category management, Trade marketing and Consumer marketing which positions her perfectly to make a positive difference in any organisation. I could always rely on Mel to deliver any task or project with passion and high personal accountability.
Melinda is passionate about understanding consumer emotions, needs and actions and how these translate into strategies that will drive a client’s top line sales and bottom line business. She is intellectually curious, immersed in the latest thinking on research techniques and provides an insightful & actionable service to her clients. Enthusiastic, and fun to work with, her broad experience give her an ability to speak plainly on business issues. She excels at collaborating with clients to find the best solution.
Mel exhibits strong traits as a researcher. From a project management point of view, Mel is highly organised and motivated, and anticipates next steps displaying strong initiative. From a research perspective, Mel’s greatest skills lie in her inherent understanding of client issues. This understanding ensures that she designs and executes projects that lead to meaningful insights for clients. Mel is a pleasure to work with and comes highly recommended.
Colmar Brunton’s (Millennium Monitor) theory on 5-7 year stint revolutions means one is coming our way again soon (well they …Read more →
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