What We Do

Who Am I

Melinda Duker

Dive Master Insights & Strategy.

+61 0405 028 933


Mel has amazing energy that manifests in high volume and high quality output of strategic and tactical initiatives. Mel’s experience base is quite broad across Category management, Trade marketing and Consumer marketing which positions her perfectly to make a positive difference in any organisation. I could always rely on Mel to deliver any task or project with passion and high personal accountability.

Shane Bonello, Sales Director
Pacific Region, The Wrigley Company Pty Ltd

Melinda is passionate about understanding consumer emotions, needs and actions and how these translate into strategies that will drive a client’s top line sales and bottom line business. She is intellectually curious, immersed in the latest thinking on research techniques and provides an insightful & actionable service to her clients. Enthusiastic, and fun to work with, her broad experience give her an ability to speak plainly on business issues. She excels at collaborating with clients to find the best solution.

Katharine Milner ,Director-Qualitative Insights
The Leading Edge

Mel exhibits strong traits as a researcher.  From a project management point of view, Mel is highly organised and motivated, and anticipates next steps displaying strong initiative. From a research perspective, Mel’s greatest skills lie in her inherent understanding of client issues. This understanding ensures that she designs and executes projects that lead to meaningful insights for clients. Mel is a pleasure to work with and comes highly recommended.

Courtney Sullivan, Associate Director
The Nielsen Company

Tales From the Deep

Who would have thought a quote from Ashton Kutcher would be the inspiration for a blog post? Seriously? As an …

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Colmar Brunton’s (Millennium Monitor) theory on 5-7 year stint revolutions means one is coming our way again soon (well they …

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Last week I spent a thought provoking afternoon at the Vivid Ideas Shake, Rattle & Roll event.  I walked away …

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Our Clients

Contact Us

Melinda Duker
+61 0405 028 933